Want to find out how to optimize your website’s performance using SEO? It’s not rocket science. At least, not anymore!
SEO stands for Search Engine Optimization, which means a search engine would recommend your website based on the browsing pattern. People use SEO-based algorithms or employ a writer who is good at generating SEO-based content. SEO algorithms are beneficial for users too, to find the content that they want.
Statistics show that more than 57% of all online traffic in the US comes via mobile devices. So the mobile version of your website is as crucial as the website itself as this greatly impacts the ranking of your website.
It is the fluid user experience that determines the SEO friendliness level of your website.
The right keyword is key. Keyword research is the process of identifying the different search queries that people are looking for in your domain.
Eventually, a marketer’s goal is to match each keyword with the right user intent and augment pages to power amplified website traffic. Web design for SEO should also discourse multiple stages of user intent.
Thus proper research of keywords data will go a long way in finding the right audience.
Some of the best keyword research tools are Google Keyword Planner, KWFinder, Keyword Surfer, Google Search Console, among others.
It is not enough just for a user to find your website. Well-designed websites also play an equal part. SEO and web design work together more seamlessly than many people might realize. A good website draws more engagement, thus naturally increasing the website’s popularity and thus its chances to appear in a search. Analysis shows that users prefer websites that are clean, easy to navigate, and that can quickly give us the information we want. People tend to think of these kinds of websites as more trustworthy.
If a website looks old or outdated or is too difficult to use, most people will be left with a bad impression, and they could leave and not come back. A badly designed website will make it look like your business or enterprise simply doesn’t put in the effort.
You could have a top-class product or service, that might be precisely what they are looking for, but if your website doesn’t convey this, you would permanently lose those customers.
Website speed is another factor that determines the functionality of web design and SEO content. Does your website seem slow or take more time than usual? Chances are, it could have something to do with your web design. If your website hasn’t been ranking well even with good design and SEO, it could be that your website is just too slow and people are rebounding away too quickly. This would eventually take a toll on your website rankings.
Keep these points in mind when developing or revamping your website, and surely, you would soon start seeing a boost in rankings and gain the user engagement that you were lacking before.